7vvv Privacy Policy
Your Data, Protected

7vvv is an online casino and sports betting platform accessible at https://7vvv.org, operated under international gaming standards and targeting adult players in Pakistan. Throughout this Privacy Policy, references to "7vvv", "we", "us", or "our" refer to the 7vvv platform and its operating entity.

7vvv acts as the data controller in respect of all personal information collected through the platform. This means we determine the purposes and means by which your personal data is processed. If you have any questions about this Privacy Policy or about how we handle your data, you can contact our dedicated privacy team at [email protected].

This Privacy Policy applies to all users of the 7vvv platform, including registered account holders, visitors browsing the site without an account, and individuals who contact our support team. It covers all products and services offered through 7vvv, including cricket betting, PSL markets, live dealer games, slot machines, MG Live tables, Mermaid Fishing, and all other gaming categories available on the platform.

7vvv collects personal data through several channels: directly from you when you register or interact with the platform, automatically through your use of the site, and from third-party verification services where required for compliance. The categories of data we collect are set out below.

7vvv uses the personal data it collects solely for legitimate, clearly defined purposes. We do not use your data in ways that are incompatible with the purposes for which it was originally collected. The principal uses of your data are as follows:

• Account Management: To create, verify, maintain, and secure your 7vvv account, including processing your login credentials and enabling SMS-based two-factor authentication on your registered Pakistani mobile number.
• Transaction Processing: To process deposits and withdrawals via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and USDT, and to maintain an accurate record of your PKR wallet balance and transaction history.
• Gaming Services: To provide, personalise, and improve the full range of 7vvv gaming products, including cricket betting, PSL markets, live dealer tables, slots, and fishing games.
• Legal and Regulatory Compliance: To meet our obligations under applicable anti-money laundering (AML) regulations, identity verification requirements, and the terms of 7vvv's international gaming licence — including reporting obligations to relevant regulatory authorities where required by law.
• Responsible Gaming: To monitor gaming behaviour for signs of problematic gambling, enforce deposit limits and self-exclusion requests, and send responsible gaming reminders where appropriate.
• Customer Support: To respond to your queries, resolve disputes, and maintain records of support interactions for quality and audit purposes.
• Security and Fraud Prevention: To detect, investigate, and prevent fraudulent activity, unauthorised account access, and abuse of promotional mechanics.
• Platform Improvement: To analyse aggregated, anonymised usage data in order to improve the performance, stability, and user experience of the 7vvv platform.
• Marketing Communications: To send you relevant promotional communications about 7vvv bonuses and offers — but only where you have provided consent to receive such communications, and always with a clear opt-out mechanism.

7vvv processes your personal data only where a valid legal basis exists for doing so. The applicable legal bases are:

• Contractual Necessity: Processing required to perform our contract with you as a registered 7vvv player — including account management, transaction processing, and delivery of gaming services.
• Legal Obligation: Processing required to comply with applicable legal requirements, including AML obligations, age verification mandates, and regulatory reporting duties under 7vvv's gaming licence.
• Legitimate Interests: Processing carried out in pursuit of 7vvv's legitimate interests in fraud prevention, platform security, responsible gaming enforcement, and business improvement — where these interests are not overridden by your rights and interests.
• Consent: Processing based on your freely given, specific, and informed consent — primarily in the context of direct marketing communications. You may withdraw your consent at any time by contacting support or updating your account notification preferences.

7vvv does not sell, rent, or trade your personal data to third parties for their own marketing or commercial purposes. We share your data only in the following limited and controlled circumstances:

• Payment Processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and USDT network operators receive the minimum financial data necessary to process your deposits and withdrawals. Each payment processor operates under its own privacy policy and applicable Pakistani banking regulations.
• Identity Verification Services: Third-party KYC providers may receive identity documents (such as CNIC copies) for the sole purpose of age and identity verification. These providers are contractually bound to use your data only for this purpose.
• Gaming Software Providers: Game providers whose products are featured on 7vvv may receive anonymised or pseudonymised session data necessary for game delivery and RNG certification purposes. They do not receive your name, contact details, or financial data.
• Regulatory and Law Enforcement Authorities: Where required by applicable law, court order, or regulatory obligation, 7vvv may disclose your data to relevant governmental or regulatory bodies. We will notify you of any such disclosure where legally permitted to do so.
• Business Transfers: In the event of a merger, acquisition, or sale of all or part of 7vvv's business assets, your personal data may be transferred to the acquiring entity. You will be notified of any such transfer and your rights under this Privacy Policy will continue to apply.

7vvv uses cookies and similar tracking technologies to operate the platform effectively, maintain your login session, and understand how users interact with the site. The following categories of cookies are used:

• Strictly Necessary Cookies: These cookies are essential for the platform to function. They maintain your authenticated session, store your security preferences, and ensure that transactions are processed correctly. These cookies cannot be disabled without impairing platform functionality.
• Functional Cookies: These cookies remember your preferences — such as your chosen language, notification settings, and responsible gaming limits — so that you do not need to reconfigure them on each visit.
• Analytical Cookies: These cookies collect anonymised data about how players use the 7vvv platform — which pages are most visited, how long sessions last, and where users encounter difficulty. This data is used in aggregate form only, to improve the platform experience.
• Security Cookies: These cookies help 7vvv detect and prevent fraudulent login attempts, unusual account activity, and automated bot access.

You can manage your cookie preferences through your browser settings. Note that disabling strictly necessary cookies will affect your ability to log in and use the 7vvv platform. 7vvv does not use advertising or cross-site tracking cookies.

7vvv retains your personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The general retention periods applied by 7vvv are as follows:

• Account and Identity Data: Retained for the duration of your active account, plus a minimum of five (5) years following account closure — as required under applicable AML regulations and our gaming licence obligations.
• Financial Transaction Data: Retained for a minimum of five (5) years from the date of each transaction, in accordance with financial record-keeping requirements.
• Gaming and Betting Records: Retained for five (5) years to support dispute resolution, regulatory audits, and responsible gaming assessments.
• Support Communications: Retained for three (3) years from the date of the last interaction, for quality assurance and dispute resolution purposes.
• Technical and Log Data: Retained for up to twelve (12) months, unless specific data is required for an ongoing security investigation.
• Marketing Consent Records: Retained for the duration of the consent and for three (3) years after withdrawal of consent, as evidence of the consent history.

When retention periods expire, personal data is securely deleted or anonymised in accordance with 7vvv's internal data destruction procedures.

As a 7vvv player, you have the following rights in respect of your personal data. You may exercise any of these rights by contacting our support team at [email protected]. We will respond to all valid requests within thirty (30) days.

7vvv implements robust technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. Our security infrastructure includes:

• 256-bit SSL Encryption: All data transmitted between your device and the 7vvv platform is encrypted in transit using industry-standard SSL/TLS protocols. This includes all financial transactions via JazzCash, EasyPaisa, and bank transfer.
• Encrypted Data Storage: Sensitive personal and financial data is stored in encrypted form on 7vvv's secured server infrastructure. Encryption keys are managed under strict access controls.
• Access Controls: Access to personal data within 7vvv's systems is restricted to authorised personnel on a strict need-to-know basis. All internal access is logged and audited.
• Two-Factor Authentication: SMS-based two-factor authentication is available for all registered 7vvv accounts. Players with Pakistani mobile numbers on Jazz, Zong, Telenor, and Ufone networks can enable this feature directly from their account security settings.
• Penetration Testing: 7vvv's platform undergoes regular independent security assessments and penetration testing to identify and remediate vulnerabilities before they can be exploited.
• Incident Response: In the event of a personal data breach that poses a risk to your rights, 7vvv will notify affected players without undue delay and will take immediate steps to contain and remediate the breach.

The 7vvv platform is strictly intended for adults aged 21 years and above. 7vvv does not knowingly collect personal data from any individual under the age of 21. Age verification is a mandatory part of the 7vvv registration process, and additional documentary verification (such as CNIC) may be requested at any stage.

The 7vvv platform may contain references to payment service providers (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank) and other third-party services. Where links to external platforms exist, please note that:

• 7vvv has no control over the content, privacy practices, or data handling of third-party websites or services.
• This Privacy Policy applies exclusively to data collected and processed by 7vvv. It does not extend to any third-party platform you may access via external links.
• We encourage you to review the privacy policy of any third-party service before submitting personal data to them.

7vvv reserves the right to update or revise this Privacy Policy at any time. When material changes are made, we will notify registered players via a platform notification and/or SMS to their registered Pakistani mobile number prior to the change taking effect. The revised policy will display an updated "Last Updated" date at the top of this page.

Continued use of the 7vvv platform following the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with the revised policy, you must stop using the platform and request account closure by contacting our support team.

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data, please reach out to our privacy team through the following channel:

For responsible gaming tools including self-exclusion and deposit limits, please visit our Responsible Gaming page.